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What’s the biggest challenge for most businesses when going online? Web analytics can tell you many things about your online performance, but what can analytics tools not tell you? Website hosting servers have their own unique IP address, what does this address consist of? When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)? You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight? How can businesses benefit from using analytics on their website? Websites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for? When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework? Which are the first steps you should conside